Did you know that, according to a recent study by Global, 85% of brands and agencies plan to increase their advertising investment? This figure illustrates the importance of this aspect in any marketing strategy. And although the Internet is usually the star medium, indoor and outdoor advertising is also gaining ground in shopping malls and big cities. Are you thinking of boosting your sales with this option? If so, and although we have already explained how LED technology works, it is important to also know what the advantages of LED are over LCD displays, two technologies that, at first sight, can be quite similar.
Before explaining the advantages of LED over LCD displays, we should highlight that the demand for this type of product for shop windows is booming for several reasons. One of them is that LED screens fulfil their function much better than their predecessors, LCD screens, because of the excellent image quality they provide and their ability to attract the attention of passers-by on the public highway.
But what is the difference between the two technologies? First of all, the technology of any LED TV is similar to that of the LCD screen, since, technically, they are also an LCD (these are the acronyms of the concept ‘liquid crystal screen’). However, there is a fundamental difference between the two: the generation of light. In the case of LCDs, the light is provided by neon tubes, whereas it is LED bulbs (light-emitting diodes) perform this function in LED displays.
In view of the above, we should consider that LED technology has an advantage over LCD, as the lighting is much more uniform.
On the other hand, the number of diodes on LEDs are than the number of neon tubes on LCD screens, which means that the lighting is higher quality. In addition, this makes LED displays thinner. The color contrast is also higher, providing a sharper and higher quality image.
Another advantage of LED displays over LCDs is that they will save electricity for your company. For example, the power consumption of the LED display can reduce the power consumption by up to 50% in comparison to similar LCD TV with the same operating hours and.
Another benefit of LED has to do with the conservation of the planet. The reason is that LED, being a mercury-free technology – unlike other monitors – is more environmentally friendly and sustainable. It is also better for people’s health, as exposure to mercury, even in very small quantities, can cause serious problems and harm fetuses when it comes to pregnant women. Mercury is equally toxic to the digestive system, the nervous and immune systems, the skin, the eyes, the lungs, and the kidneys.
Want more advantages of LED over LCD? Here’s another one that will help improve your business numbers: while the life of an LCD is usually no more than 60,000 hours, until its light source burns out, LED displays can run for between 60,000 and 100,000 hours. However, it’s not just about quantity, but also quality: while LED TVs are equipped with technology that always provides an optimal color palette, even when the color starts to fade, the LCD starts to show more and more black dots in the picture, due to continuous use (and corresponding to neon tubes that have stopped working).
And since we are talking about image quality, we should also refer to the behavior of the liquid crystal displays – both LEDs and LCDs – when they are directly affected by sunlight. For example, when we are in front of LED screens in shop windows or giant LED displays that emit during daylight hours (video scoreboards in stadiums would be a case in point). In this context, only LED technology can guarantee optimal viewing conditions at any time of day.
In relation to outdoor displays, we should also bear in mind that they require special protection, both against rain and vandalism. When this happens, only professional LED displays can offer this advantage.
Now that you are clear about the advantages of LED displays over LCD, you are probably considering purchasing an LED monitor for your business. This is where we get to the million-dollar question: how much does an LED display cost? The question is not simple, since the final bill will depend on several factors, such as its equipment or its dimensions. In Visual Led, in addition, we design LED screens to fit your needs and investment capacity.
Do you want to know how much an LED display would cost you? If so, we encourage you to calculate the price of an LED display online. You only have to introduce the requested variables, and you will instantly receive an estimated budget without any commitment of purchase on your part.
Of course, we must not lose sight of the fact that the marketing of outdoor LED displays is relatively recent and is part of a marking regulated by the laws of each country. Therefore, in some territories, certain formats must be adapted to the current legislation.
In today’s fast-paced world, businesses are constantly looking for innovative ways to capture the attention of potential customers and stand out from the competition. One increasingly popular option is LED advertising screens, which offer a range of benefits over traditional advertising methods.
From increased visibility and versatility in displaying different types of content to cost-effectiveness and improved targeting, indoor and outdoor LED screens, and LED billboards have helped businesses communicate their message effectively and efficiently.
LED advertising screens are one of the most popular types of DOOH (Digital out-of-home) advertising as they offer a number of advantages over other forms of outdoor advertising, including but not limited to: flexibility, cost-effectiveness, and environmental friendliness.
Read on to learn more about how LED displays can help highlight your branding and attract people in-store.
One of the biggest advantages of using LED signs and advertising screens is their ability to attract attention in indoor and outdoor settings through bright and vibrant displays. A LED screen can showcase vivid colours, high-resolution images, and videos that are nearly impossible to ignore, even in busy streets or crowded indoor and outdoor areas.
They also have adjustable brightness levels that can be customised to suit different lighting conditions (including full sunlight), ensuring that your message is always visible and eye-catching. With this enhanced visibility, your store can capture the attention and stand out from competitors.
LED signs offer versatility in displaying different types of content. From static images and videos to animations and real-time data feeds, LED signs can showcase various types of content and ads that can enhance your message.
Whether you want to display a promotional advertisement, sale offers, event schedules, or social media feeds, LED screens paired with digital signage software can help you do it all. This flexibility makes them an ideal tool for businesses looking to communicate with their audience in different ways and keep them engaged with their business.
One of the major advantages of using LED screens for your business is their cost-effectiveness. These screens are energy-efficient and consume a comparatively low amount of electricity, enabling you to save money on both initial and operating costs.
Additionally, LED screens have a long lifespan compared to other traditional forms of advertising, which means less frequent replacements and less money spent in the long run.
This makes them an affordable and sustainable option for businesses of all sizes looking to advertise effectively without breaking the bank.
Another advantage of using LED advertising screens is the flexibility they provide in terms of messaging. Unlike traditional forms of advertising like billboards or print ads, LED screens allow you to change your message quickly and easily across different locations.
This feature is especially useful when you need to update your promotions, product offerings, or any other aspect of your business that you want to highlight.
With LEDs, you can tailor your message to meet the needs of your target audience and increase engagement with your brand. Their ability to display targeted messages makes them an effective tool for catching the attention of potential customers and improving overall conversion rates.
If you’re looking to reduce your carbon footprint and become more environmentally conscious, digital signage is a great option.
Due to their energy-efficient design, an LED display uses significantly less power than traditional forms of advertising like billboards or neon signs. This not only saves you money on electricity bills but also helps to reduce your carbon emissions.
Additionally, an LED display has a longer lifespan than other types of lighting, so your screen will require fewer replacements which in turn reduces waste. By choosing LED advertising screens you can showcase your brand while making a positive impact on the environment.
LED advertising displays are versatile, cost-effective and future proof way to promote your business and stand out from the competition.
With their bright and vibrant displays, customisation features, and energy-efficient design, LED signs are quickly becoming the preferred choice for businesses in a variety of industries.
LED digital signage can be used to display a wide range of content, from static images and videos to animations and real-time data feeds.
The flexibility offered through using LED signs makes them an ideal tool for businesses looking to communicate with their audience in different ways, and, keep them engaged with their brand.
LED billboards are a great way to reach a large audience with your message.
With their high-definition displays and eye-catching visuals, LED billboards can help you capture attention and boost brand awareness.
In conclusion, LED advertising screens offer a versatile and cost-effective way to promote your business and stand out. With their bright and vibrant displays, customisation features, and energy-efficient design, these screens have become increasingly popular in a variety of industries, from retail and hospitality to entertainment and sports.
Whether you’re looking to advertise, promote a new product or service, or simply capture the attention of passersby, an LED advertising screen can help you achieve your goals. From large-scale outdoor LED screens and billboards to smaller compact screens and mobile units, there are many different types of LED screens available to suit your specific needs.
If you’re interested in incorporating an LED advertising screen or LED billboard into your advertising strategy but aren’t sure where to start, the team at Amped Digital can help. With years of experience in the industry and a deep understanding of the latest LED technology and trends, our experts can work with you to create customised solutions that meet your unique business needs.
We offer a comprehensive digital signage solution that encompasses everything from consulting and project management to procurement, design, and installation. Our expertise also extends to a vast array of LED signs, including LED billboards and interactive digital screens.
Share your signage ideas and questions with our team and learn more about how digital LED signs can help you stand out and succeed in today’s competitive marketplace. Contact us today and discover the many benefits of indoor and outdoor LED screens.
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